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Branding
  • Runfeng
  • Runpin
  • Brand Activities
Brand Advertising Slogan
The slogan, “Quality Makes Beauty”, strives to reiterate consumers the brand proposition of “Runfeng is committed to building a better and high-quality life with high-quality products and services”.
Brand Milestones
2014At the beginning of 2014, the strategy of "Runfeng Cement" as a national unified brand was established.
2015

In November 2015, the Runfeng logo and the words "Runfeng Cement" were successfully registered in the

Trademark Office of China National Intellectual Property Administration.

2016

On June 28, 2016, the Runfeng Cement brand launch conference was held in Nanning, Guangxi, which

marked Runfeng Cement as the company’s national unified product brand.

2017

In 2017, we comprehensively promoted the "Runfeng Cement" brand, launched multi-dimensional offline

promotional activities, and set June 28 each year as the annual anniversary of the Runfeng Cement brand.

2017

On April 28, 2017, Runfeng Cement's sub-brand "Wangpaigongjiang" was launched and positioned as 

decoration cement.

2018On June 28, 2018, the cartoon spokesperson Run Xiaofeng was launched.
2018

On October 23, 2018, Phoenix.com and other media conducted a report titled "Runfeng Cement, Building 

Sea Road of the Hong Kong-Zhuhai-Macao Bridge".

2019

In 2019, with the help of the Internet vertical home improvement platform To8to, the brand promotion of

Runfeng Cement was launched to strengthen the brand's awareness among home improvement consumer 

groups.

2020

On August 5, 2020, World Brand Lab released the list of "China's 500 Most Valuable Brands". The "Runfeng

Cement" brand ranked 117th on the list, with a brand value of RMB 51.958 billion.

2022

On 29 March, 2022, the application of the“Runfeng” brand has been expanded to concrete, aggregates and

prefabricated construction in order to build a unified brand for the industrial chain.



Brand Proposition
With the brand proposition of “scientific quality”, “natural harmony” and “warm space”, “Runpin” adheres to the concept of connecting our living space with technology, green and warmth to inject technology and nature into our life aesthetics so as to become a connector of a better life.
Scientific Quality: Runpin advocates to improve quality with technology and innovation. We provide the public with better choices through intelligent and digital advanced equipment, sophisticated product technology and high-quality customer service, and use technology and artisan spirit to consolidate the foundation of product quality.
Natural Harmony: Runpin proposes polishing the background of the brand with green development. The raw materials are taken from the nature and integrated into green building materials with energy-saving and low-carbon innovative technology. We implemented the concept of environmental protection into all areas including production, logistics and supply chain.
Warm Space: Runpin advocates to warm lives of all with beautiful space. We inject technology and nature into our life aesthetics and comprehensively integrate building materials and art to offer more beautiful expectations and imagination to home life.
Brand Milestones
2019We established the strategy of building a product brand for new business and firstly applied it on engineered stone business.            
2020The brand name and the VI image system of “Runpin” were established.            
2021The application of “Runpin” brand was extended to product lines of engineered stone and tile adhesive, which are under the Functional Building Materials Division of CR Cement.            
2022On 23 June 2022, “Runpin” was officially released and the "Runpin Luxury" settlement ceremony was held.            



2022 - Group Photo of Runpin Cup Badminton Competition
2022 - Group Photo of Runpin Cup Badminton Competition
2022 - Runpin Cup Badminton Competition
2022 - Runpin Cup Badminton Competition
2022 - Construction Innovation Expo & Runpin Brand Launch in Hong Kong
2022 - Construction Innovation Expo & Runpin Brand Launch in Hong Kong
2022 - "Construction Innovation Expo" (Runpin Exhibition Area)
2022 - "Construction Innovation Expo" (Runpin Exhibition Area)
2022 - Beyond Expo Macao 2022 (Metaverse Expo)
2022 - Beyond Expo Macao 2022 (Metaverse Expo)
2022 - "Runpin" Exhibited at the China Xiamen International Stone Fair
2022 - "Runpin" Exhibited at the China Xiamen International Stone Fair
2022 - "Runpin" Release Conference
2022 - "Runpin" Release Conference
2022 - The Unveiling of "Runpin Luxury"
2022 - The Unveiling of "Runpin Luxury"
2022 - Runfeng Brand Anniversary Celebration
2022 - Runfeng Brand Anniversary Celebration
2022 - Runfeng Brand Anniversary Celebration
2022 - Runfeng Brand Anniversary Celebration
2021 - Ocean Cleanup Charity Brand Activities
2021 - Ocean Cleanup Charity Brand Activities
2021 - "Learn by Heart the Party History, Runfeng Here by Your Side" - Solicitude to Construction Workers at Red Relics in Huangya Cave
2021 - "Learn by Heart the Party History, Runfeng Here by Your Side" - Solicitude to Construction Workers at Red Relics in Huangya Cave
2021 - Key User Concrete Skills Competition
2021 - Key User Concrete Skills Competition
2021 - Batching Plant Customer Brand Activities
2021 - Batching Plant Customer Brand Activities
2021 - Shenzhen Talents Lake Park Race Competition
2021 - Shenzhen Talents Lake Park Race Competition
2020 - Certificate for Runfeng Cement Brand Value
2020 - Certificate for Runfeng Cement Brand Value
2020 - Runfeng Brand Anniversary Celebration - Regional Activities
2020 - Runfeng Brand Anniversary Celebration - Regional Activities
2020 - Brand Chariy - Tree Planting Activities
2020 - Brand Chariy - Tree Planting Activities
2020 - Anti-epidemic Solicitude
2020 - Anti-epidemic Solicitude
2020 - Anti-epidemic Solicitude
2020 - Anti-epidemic Solicitude
2020 Runfeng Cement Brand Value Announcement
2020 Runfeng Cement Brand Value Announcement
2020 - Marine Conservation Charity Brand Activities
2020 - Marine Conservation Charity Brand Activities
2020 - Anti-epidemic and Agricultural Assistance Activities
2020 - Anti-epidemic and Agricultural Assistance Activities
2020 - Anti-epidemic Solicitude
2020 - Anti-epidemic Solicitude
2020 World Brand Summit - Awards Ceremony
2020 World Brand Summit - Awards Ceremony
2020 Runfeng Cement's first flagship store opens ribbon-cutting
2020 Runfeng Cement's first flagship store opens ribbon-cutting
2020 Runfeng Brand Anniversary Celebration - Main Hall
2020 Runfeng Brand Anniversary Celebration - Main Hall
2019 - Runfeng Brand Anniversary Celebration
2019 - Runfeng Brand Anniversary Celebration
2019 - Runfeng Brand Anniversary Celebration
2019 - Runfeng Brand Anniversary Celebration
2019 - Runxin Craftsmanship Cement Product Competition
2019 - Runxin Craftsmanship Cement Product Competition
The Second Season of 2019 Runfeng Cement Public Welfare Education Activities
The Second Season of 2019 Runfeng Cement Public Welfare Education Activities
2018 - Brand Charity Activities
2018 - Brand Charity Activities
2018 Runfeng Brand Anniversary
2018 Runfeng Brand Anniversary
2018 - Gift Coolness in Summer Brand Activities
2018 - Gift Coolness in Summer Brand Activities
Distributor Customers Climb Mount Everest to Promote the Runfeng Cement Brand
Distributor Customers Climb Mount Everest to Promote the Runfeng Cement Brand
Unveiling of Brand Image Spokesperson "Run Xiaofeng"
Unveiling of Brand Image Spokesperson "Run Xiaofeng"
Each Operating Region Organized Key Users to Visit the Factory and Learn Activities
Each Operating Region Organized Key Users to Visit the Factory and Learn Activities