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Branding
  • Brand Introduction
  • Brand Activities
Runfeng Cement is the national unified product brand launched by China Resources Cement Holdings Co., Ltd. in 2016 after integrating original brands such as "Runfeng", "Hongshuihe" and "Haidao". It was officially launched and entered the market on June 28, 2016. Products have been applied to Hong Kong-Zhuhai-Macao Bridge, Hong Kong Qingma Bridge, Hong Kong International Financial Center, Shenzhen Airport, Shenzhen Yantian Port, Shenzhen Vientiane City, China Resources Building (Chunsun), Guangzhou-Shenzhen Expressway, Guangzhou-Shenzhen Riverside Expressway, Guangzhou Tower (Xiaomanyao), Nanning Vientiane City, Guangxi Xijiang Shipping Hub, Xiamen Cross-Strait Financial Center, Wenchang Satellite Launch Base, Hainan Island Expressway, Haoji Railway (formerly Menghua Railway), Xiangli Railway, Jiayan Reservoir and other key projects.
Brand Milestones
2014At the beginning of 2014, the strategy of "Runfeng Cement" as a national unified brand was established.
2015

In November 2015, the Runfeng logo and the words "Runfeng Cement" were successfully registered in the

Trademark Office of China National Intellectual Property Administration.

2016

On June 28, 2016, the Runfeng Cement brand launch conference was held in Nanning, Guangxi, which

marked Runfeng Cement as the company’s national unified product brand.

2017

In 2017, we comprehensively promoted the "Runfeng Cement" brand, launched multi-dimensional offline

promotional activities, and set June 28 each year as the annual anniversary of the Runfeng Cement brand.

2017

On April 28, 2017, Runfeng Cement's sub-brand "Ace Craftsman" was launched and positioned as 

decoration cement.

2018On June 28, 2018, the cartoon spokesperson Run Xiaofeng was launched.
2018

On October 23, 2018, Phoenix.com and other media conducted a report titled "Runfeng Cement, Building 

Sea Road of the Hong Kong-Zhuhai-Macao Bridge".

2019

In 2019, with the help of the Internet vertical home improvement platform To8to, the brand promotion of

Runfeng Cement was launched to strengthen the brand's awareness among home improvement consumer 

groups.

2020

On August 5, 2020, World Brand Lab released the list of "China's 500 Most Valuable Brands". The "Runfeng

Cement" brand ranked 117th on the list, with a brand value of RMB 51.958 billion.

2022

On 29 March, 2022, the application of the“Runfeng” brand has been expanded to concrete, aggregates and

prefabricated construction in order to build a unified brand for the industrial chain.



Shanxi Region - First-line Construction Site Visits
Shanxi Region - First-line Construction Site Visits
2020 Runfeng Cement Brand Value Announcement
2020 Runfeng Cement Brand Value Announcement
Hainan Region - Marine Conservation Charity Brand Activities
Hainan Region - Marine Conservation Charity Brand Activities
Hainan Region - Anti-epidemic and Agricultural Assistance Activities in 2020
Hainan Region - Anti-epidemic and Agricultural Assistance Activities in 2020
Guizhou Region - Key User Concrete Skills Competition
Guizhou Region - Key User Concrete Skills Competition
Guangxi Region - Mixing Station Customer Brand Activities
Guangxi Region - Mixing Station Customer Brand Activities
Guangdong Region - Anti-epidemic Solicitude in 2020
Guangdong Region - Anti-epidemic Solicitude in 2020
2020 World Brand Conference-Runfeng Cement Awards Ceremony
2020 World Brand Conference-Runfeng Cement Awards Ceremony
2020 Runfeng Cement's first flagship store opens ribbon-cutting
2020 Runfeng Cement's first flagship store opens ribbon-cutting
2020 Runfeng Cement Brand Anniversary Celebration - Main Hall
2020 Runfeng Cement Brand Anniversary Celebration - Main Hall
2019 Runfeng Brand Anniversary Celebration - Main Hall
2019 Runfeng Brand Anniversary Celebration - Main Hall
China Resources Cement's 2019 Social Responsibility Report Publication
China Resources Cement's 2019 Social Responsibility Report Publication
2019 Runfeng Brand Anniversary Celebration
2019 Runfeng Brand Anniversary Celebration
2019 Runfeng Brand Anniversary Celebration - Main Hall Performance Segment
2019 Runfeng Brand Anniversary Celebration - Main Hall Performance Segment
2019 Runfeng Brand Anniversary Celebration - Awards Segment
2019 Runfeng Brand Anniversary Celebration - Awards Segment
Guangdong Region - Runfeng Cement Skydiving Brand Promotion Event
Guangdong Region - Runfeng Cement Skydiving Brand Promotion Event
Guangdong Region - Shenzhen Talents Lake Park Race Competition
Guangdong Region - Shenzhen Talents Lake Park Race Competition
Guangdong Region - Runxin Craftsmanship Cement Product Competition
Guangdong Region - Runxin Craftsmanship Cement Product Competition
Guangxi Region - Brand Promotion Activities Integrated With Folklore Festivals
Guangxi Region - Brand Promotion Activities Integrated With Folklore Festivals
Fujian Region - Brand Charity Activities
Fujian Region - Brand Charity Activities
Hainan Region - Gift Coolness in Summer Brand Activities
Hainan Region - Gift Coolness in Summer Brand Activities
Guizhou Regio - The 2019 Second Quarter Runfeng Cement Public Welfare Education Activities
Guizhou Region - The 2019 Second Quarter Runfeng Cement Public Welfare Education Activities
Distributor Customers Climb Mount Everest to Promote the Runfeng Cement Brand
Distributor Customers Climb Mount Everest to Promote the Runfeng Cement Brand
Integration of Brand Activities and Party Building Activities
Integration of Brand Activities and Party Building Activities
Unveiling of Brand Image Spokesperson "Run Xiaofeng"
Unveiling of Brand Image Spokesperson "Run Xiaofeng"
Each Operating Region Organized Key Users to Visit the Factory and Learn Activities
Each Operating Region Organized Key Users to Visit the Factory and Learn Activities
2018 Runfeng Brand Anniversary
2018 Runfeng Brand Anniversary