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Customers

CR Cement adheres to "customer oriented" principles, attaches importance to product quality management, has established a comprehensive product management system, deeply cultivates concepts of product development and innovation, and is committed to creating the highest quality products for customers. At the same time, we uphold the core values of "honesty and trustworthiness" to protect the rights and interests of customers and consumers, continuously improve the quality of customer service, and actively expand diversified value-added services to enhance customer experience and satisfaction.


Key Performance Indicators

Indicator Name 2018 2019 2020
Passing rate of product quality 100% 100% 100%
Total R&D investment (RMB million) 11.34 22.63 41.24
Number of new patent licenses 29
19 42
Number of patents and patent applications 187 232 269
Handling rate of customers’ complaints 100% 100% 100%


In 2020, participated in national-level and provincial-level projects regarding innovation subjects:

Project Name Project Description
Project for high corrosion-resistant marine cement (Key project of the national “Thirteenth Five-Year” Plan) The "project for high corrosion-resistant marine cement" aimed to manufacture a type of special cement for the exclusive use of marine engineering to reduce the erosion from seawater on concrete structures. CR Cement was responsible for the important tasks of achieving key advancement in industrialized production technology and construction of marine cement production.
Coiled tube experiment on technology for key materials and preparation of high crack-resistant ready-mixed concrete (Project of the national “Thirteenth Five-Year” Plan) CR Cement completed the construction of a concrete horizontal coil test platform with a total length of 1,050 meters and pump test, which achieved the establishment of scientific methods for evaluating concrete pumping performance and greatly improved the evaluation of existing concrete pumping in the industry
Development and demonstrative application of high corrosion-resistant construction engineering materials in complex marine environments (Major special technology project in Guangxi) In response to the "Thirteenth Five-Year” strategy for national marine, CR Cement advocated the slogan to advance the development of islands in the Beibu Gulf region. We actively participated in the R&D and production of high corrosion-resistant marine engineering materials and technical systems suitable for the complex marine environment of South China Sea, and continuously optimized the production lines and prescriptions to form complemented production technology.

No products sold or shipped by the Company were subject to recalls for safety and health reasons in 2020;


In 2020, the customer satisfaction level of CR Cement was 96.5%;


The "Runfeng Cement" brand anniversary event had been held for four consecutive years. Launched the first brand image flagship store upon consolidating sales, logistics, venue and other conditions, and continued to deepen brand building on end-user;


"Runfeng Cement" was included for the first time in the "China's 500 Most Valuable Brands" with a brand value of RMB51,958 million and ranked 117th in the overall list.